Customer Journey Mapping: practical step-by-step workshop by Giovanna Toldi

Customer Journey Mapping: practical step-by-step workshop Udemy

Friends, this time we are going to share an excellent option to perfect your professional skills. Customer Journey Mapping: practical step-by-step workshop by Giovanna Toldi is the most sought after course by users and one of the most popular on Udemy, the best online course platform.

Customer Journey Mapping: practical step-by-step workshop by Giovanna Toldi

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About the author Giovanna Toldi

Giovanna Toldi is a marketing strategist with 25 years of international experience in delivering growth through the Marketing Mix (Product & Pricing, Promotion and Distribution). She is also highly experienced in P/L and yield maximization, MarTech and digital transformation.

Udemy Customer Journey Mapping: practical step-by-step workshop course description

In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process that will help you do just that! The workshop is divided into 4 parts. In the first part, I spend a little time discussing why businesses who wish to succeed must focus on delivering an ever-improving customer experience. This is particularly relevant in a “post-Covid” world! Then, we work on the indispensable research, data and analytics that you must address before you even think of starting a customer journey map. We identify the right customers, build their profiles, understand what they mean to your business and where you can go find more information about them; Then we zoom into the 6 phases of their buying journey, and move vertically across each single phase so as to map out the customer’s needs, wants and expectations at each stage; Finally, we turn our findings and decisions into selected actions and create a structured plan for you and your team to implement across a period of time. If you have any question, please send me an email and I will be more than happy to provide further clarifications.

Customer Journey Mapping: practical step-by-step workshop Info:

  • Author: Giovanna Toldi
  • Language: English
  • Category: Marketing
  • Status: Available
  • Platform: Udemy
  • Ranking: 4.2 points.

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What is included in this Udemy course?

In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process and by the end of the workshop, you will have developed a detailed action plan that addresses your customers experience with your brand across their buying journey in a very crowded market. Please note: this is a spoken presentation and it requires the ability to listen to an instructor.

What do I need to do this course?

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