Customer Journey Mapping: practical step-by-step workshop Udemy
Friends, this time we are going to share an excellent option to perfect your professional skills. Customer Journey Mapping: practical step-by-step workshop by Giovanna Toldi is the most sought after course by users and one of the most popular on Udemy, the best online course platform.
About the author Giovanna Toldi
Giovanna Toldi is a marketing strategist with 25 years of international experience in delivering growth through the Marketing Mix (Product & Pricing, Promotion and Distribution). She is also highly experienced in P/L and yield maximization, MarTech and digital transformation.
Udemy Customer Journey Mapping: practical step-by-step workshop course description
In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process that will help you do just that! The workshop is divided into 4 parts. In the first part, I spend a little time discussing why businesses who wish to succeed must focus on delivering an ever-improving customer experience. This is particularly relevant in a “post-Covid” world! Then, we work on the indispensable research, data and analytics that you must address before you even think of starting a customer journey map. We identify the right customers, build their profiles, understand what they mean to your business and where you can go find more information about them; Then we zoom into the 6 phases of their buying journey, and move vertically across each single phase so as to map out the customer’s needs, wants and expectations at each stage; Finally, we turn our findings and decisions into selected actions and create a structured plan for you and your team to implement across a period of time. If you have any question, please send me an email and I will be more than happy to provide further clarifications.
Customer Journey Mapping: practical step-by-step workshop Info:
- Author: Giovanna Toldi
- Language: English
- Category: Marketing
- Status: Available
- Platform: Udemy
- Ranking: 4.2 points.
What is included in this Udemy course?
In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process and by the end of the workshop, you will have developed a detailed action plan that addresses your customers experience with your brand across their buying journey in a very crowded market. Please note: this is a spoken presentation and it requires the ability to listen to an instructor.
What do I need to do this course?
No Data